Web copy created for:
Your website is your #1 salesperson.
Your website is often the first thing prospects see when they research your company. Is your website pulling its weight?
Too many companies neglect their website copy, leaving their customers to try to figure out if the solution is right for them. As a result, prospects are lost.
The words on your website matter. The right message differentiates your brand, addresses your customers’ pain points, and ultimately encourages prospects to get in touch. The right web copy attracts leads and make sales.
A well-written website...
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Allows customers to easily find what they need.
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Results in better leads and more sales.
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Drives better, more qualified traffic.
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Reduces hang-ups in your sales process.
Take it from our happy clients
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Patricia Avila, Holiday Box
“Even during our first phone call I knew Emma was going to be a great fit when she dug into questions to really understand the brand and concept.
She took the time to get to know the target audience and intended marketing plans. She was flexible as scope changed, but up-front and organized about billing. Emma is extremely easy to work with and reliable, quick to reply to emails and timely and focused during meetings. I was incredibly impressed with the quality of her work and her enthusiasm, and truly enjoyed working with her!”
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Michael Boykin, Marketing Manager at Range
“The process of working with Emma was so easy and approachable.
She was communicative, engaged, highly collaborative, and made sure to put in the work to polish our work. In particular, what made it so easy to work with Emma was taking the time to meet with her and talk through ideas for content.
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Lauren Landry, Associate Director of Marketing & Communications at Harvard Business School
“Working with Emma is an absolute pleasure.
Every piece I’ve assigned her has come with loose guidelines, and what she’s delivered are thoughtful, fleshed-out assets that continue to hit the mark every time. She asks the right questions, lets her imagination run, and produces quality content—often before deadline. If you’re looking for an experienced freelancer you can rely on, hire Emma.”
Our web copy packages include:
Market Research & Discovery
In order to do create web copy that attracts and converts, we need to understand everything we can about your business and its products. During the Market Research & Discovery phase, we’ll learn everything we can about your product and customers. This phase includes:
- -Keyword research
- -Competitive analysis
- -Customer research (aka we read everything anyone has ever said about you)
- -Interviews with current customers
- -Interviews with key company stakeholders
- -Product demos
Strategic Project Plan
Once we understand who you are, we develop a strategic project plan to stay on track. The strategic project plan outlines the expected site map, as well as timelines and deliverables. This phase includes:
- -Project management in Basecamp and/or Google Drive
- -Timeline for deliverables
- -Recommended site map
Website Copy
Once we’ve done our research and created a plan, we create compelling web copy. Our goal is to create web copy that’s as clear as possible to ensure that you’re represented exactly as you want to be. This phase includes:
- -Engaging, conversion-oriented web copy
- -Image sourcing when appropriate
- -Suggested content layouts for designers
- -One round of revisions
Design Collaboration & Launch Support
We’re with you every step of the way. We’ll work hand-in-hand with your design and engineering team to make sure your new copy has a seamless launch.
Why Work With Us?
We absolutely adore web copy. We love digging in and learning about your business so that we can help you reach your customers.
We have a streamlined process for completing web copy so that you get the assets you need with little fuss.