Category: Copywriting

How to interview a customer for a case study

The perfect customer has just officially agreed to participate in a case study. Yay! That’s an integral step in the process of creating and sharing excellent customer stories. In order to capture their story, you need to conduct a killer

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State of AI in Content Marketing in 2023

WHAT IS THE STATE OF AI IN CONTENT MARKETING IN 2023? Over the last several months, we’ve all been drowning in AI hot takes, like: ChatGPT is taking over the world 10 tricks for using AI to edit 75 AI

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