Category: Copywriting

How to interview a customer for a case study

The perfect customer has just officially agreed to participate in a case study. Yay! That’s an integral step in the process of creating and sharing excellent customer stories. In order to capture their story, you need to conduct a killer

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How to write a case study without impressive metrics

Case studies help you show off your business acumen, provide social proof by highlighting customer experiences, and offer insight into your excellent problem-solving skills. But wait! How do you write a case study if you don’t have any metrics to

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