Category: Content Marketing

State of AI in Content Marketing in 2023

WHAT IS THE STATE OF AI IN CONTENT MARKETING IN 2023? Over the last several months, we’ve all been drowning in AI hot takes, like: ChatGPT is taking over the world 10 tricks for using AI to edit 75 AI

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How to Write Case Studies | Your Complete Guide + Examples

Need a way to convince customers or clients that your business is exactly what they need? You can give them a sales pitch, tell them all about your services, and talk until you turn blue. But it’s much easier to

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How to interview a customer for a case study

The perfect customer has just officially agreed to participate in a case study. Yay! That’s an integral step in the process of creating and sharing excellent customer stories. In order to capture their story, you need to conduct a killer

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How to write a case study without impressive metrics

Case studies help you show off your business acumen, provide social proof by highlighting customer experiences, and offer insight into your excellent problem-solving skills. But wait! How do you write a case study if you don’t have any metrics to

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Freelance consultants vs. marketing agencies: Which should you choose and why?

A few weeks ago, a prospective client reached out to me. They were getting started building their online presence, and they weren’t sure how to get results. They needed help with PPC (along with complementary landing pages), posts on social

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State of AI in Content Marketing in 2023

WHAT IS THE STATE OF AI IN CONTENT MARKETING IN 2023? Over the last several months, we’ve all been drowning in AI hot takes, like: ChatGPT is taking over the world 10 tricks for using AI to edit 75 AI

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