Category: Content Marketing

How to Write Case Studies | Your Complete Guide + Examples

Need a way to convince customers or clients that your business is exactly what they need? You can give them a sales pitch, tell them all about your services, and talk until you turn blue. But it’s much easier to

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How to interview a customer for a case study

The perfect customer has just officially agreed to participate in a case study. Yay! That’s an integral step in the process of creating and sharing excellent customer stories. In order to capture their story, you need to conduct a killer

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How to write a case study without impressive metrics

Case studies help you show off your business acumen, provide social proof by highlighting customer experiences, and offer insight into your excellent problem-solving skills. But wait! How do you write a case study if you don’t have any metrics to

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Freelance consultants vs. marketing agencies: Which should you choose and why?

A few weeks ago, a prospective client reached out to me. They were getting started building their online presence, and they weren’t sure how to get results. They needed help with PPC (along with complementary landing pages), posts on social

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How to stay organized when working with freelance writers

I’m passionate about sharing what I know. I have a straightforward, tell-it-like-it-is speaking style that has been described as refreshing, straight to the point, and like a cannonball. I’m passionate about sharing what I know. I have a straightforward, tell-it-like-it-is.

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How to write a case study without impressive metrics

Case studies help you show off your business acumen, provide social proof by highlighting customer experiences, and offer insight into your excellent problem-solving skills. But wait! How do you write a case study if you don’t have any metrics to

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